Huawei reminded on Twitter about its presence at IFA 2017 in Berlin, while dissing its rival Samsung. The Shenzhen company is going by the slogan “Do what matters” but scratches off “Bigger” in a GIF. The word itself is a part of Samsung’s slogan for the Galaxy Note8 announcement on August 23 “Do Bigger Things”.

It's time to do what matters. Berlin, IFA 2017. #DoWhatYouWant pic.twitter.com/uD0fbjdgk3

— Huawei Mobile (@HuaweiMobile) August 22, 2017

Huawei promises to enable you to “Do what you want”, then shares the date and place for the announcement. The info is accompanied by the hashtag #HuaweiMobileAI.

We already know the Mate 10 is going to miss IFA and debut at its own event later, so maybe we are looking at Huawei announcing its own virtual assistant? We'll know for sure come September 1.